![]() We are thrilled to join forces with Huda Beauty, which is poised for significant global expansion, fueled by Huda’s passion and commitment to her ever-expanding consumer community.” Hadley Mullin, Senior Managing Director at TSG, added, “Huda Beauty’s unrivaled digital reach, global influence and best-in-class product offering help women worldwide look and feel their best every day. Huda’s unprecedented social community enables them to do just that.” Consumers today want an authentic connection with a founder and to feel as though they are part of something much larger than themselves. “We’ve invested in the beauty sector for over ten years and have seen a marked shift in the way consumers engage with brands. “We feel incredibly honored to partner with Huda Kattan and her team,” said Colin Welch, Managing Director at TSG. We are truly excited to be working with them and feel that above all else they understand and value what makes a brand special – our team.” Upon meeting them, it was very clear that TSG believed in our mission and was the most prepared to take us into our next chapter. Mona Kattan, a partner in Huda Beauty said, “I believe I speak for myself, Huda, Alya and Chris, when I say that we are confident we found an amazing partner in TSG, given their compelling impact in the consumer and beauty industry. ![]() Our mission remains the same, and that is to make beauty something that everyone feels they are a part of-I want to tickle everyone’s beauty bone!” Huda Beauty has evolved from our beginnings as a nimble startup, and now enjoys sustained, exponential growth and we trust TSG to help us build on this momentum by expanding product assortments and distribution in the most thoughtful way. Huda, founder and CEO of Huda Beauty said, “TSG understands exactly who we are as a brand and values our authenticity and close relationship with our customer. As an entrepreneur, internationally-recognized beauty authority, Hollywood-trained makeup artist and content creator, Huda has become the #1 beauty influencer with a social media following of over 27 million followers, and was named one of Forbes’ “Top 2017 Influencers in Beauty” and TIME’s “Most Influential People On The Internet”. Her collection began with false eyelashes and has since expanded to include a full range of products with record-breaking launches in retail outlets including, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Kattan founded her eponymous cosmetics brand, Huda Beauty, in Dubai in 2013 with her sisters, Mona and Alya Kattan, and her husband, Christopher Goncalo. Financial terms of the transaction were not disclosed. Every shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection.SAN FRANCISCO & NEW YORK-(BUSINESS WIRE)-TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the branded consumer sector, and Huda Beauty, one of the world's fastest-growing beauty brands, today announced that TSG has acquired a minority stake in Huda Beauty. We wanted to develop a matte lipstick that has colour pay-off and comfort that goes above and beyond what is expected! We pushed our manufacturers to make sure that the pigmentation and quality of every shade was consistent. In the process, we narrowed the shades down from 137 to 24 shades that we feel will flatter every skin tone. Huda says: “We’ve been developing the Matte Power Bullet for two years. Interview: A confident peachy nude (warm toned) Joyride: A high-powered dusty rose (cool toned) Third Date: A rebellious rosewood (warm toned) Pay Day: A dynamic rosy mauve (cool toned) Graduation Day: A commanding vintage rose (warm toned) Pool Party: A daring and distinguished berry (cool toned) Ladies Night: A badass, bold burgundy (warm toned) Masquerade: A powerfully potent aubergine (cool toned) The plush matte formula is enriched with nourishing sweet almond oil that allows the colour to glide on easily, without skipping or dragging, and leaves lips feeling hydrated and smooth. With hyper-pigmentation at the core of its development, each shade was created with a custom formula that delivers consistent, full-coverage application. Huda Beauty Power Bullet Matte Lipstick combines unrivaled pigmentation with unexpected comfort that was designed to flatter every skin tone. A highly pigmented matte lipstick with unparalleled colour payoff, for unexpected comfort.
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